What’s Business? Roughly Defined: A Business is a Repeatable Process that: 1. CREATES and DELIVERS Something of Value… 2. That Other People WANT or NEED… 3. At a PRICE They’re Willing to Pay… 4. In a way that satisfies the Customer’s NEEDS and EXPECTATIONS 5. So that the Business brings in enough PROFIT Enough Profit to make It WORTHWHILE for the Owners to CONTINUE Operation