Dunkin’ Donuts is known to be a breakfast-focused fast-food joint
but the breakfast habits in India are totally different
Consuming heavy sweets first thing in the morning 
is not at all a part of the Indian culture
and specially if its Donuts
Dunkin’ Donuts 
showed up in India in 2012
But Indians, who were used to their usual breakfast food
which happens to be savory in taste anywhere in the country
didn’t want to consume a big pile of fried, sugar-coated, spongy substance
called a donut
Moreover, the out-of-home breakfast occasion isn’t something
which was a part of Indian Culture
The Indian trusts in having their first gala of the day with the family
and that too the home-made food is more enjoyed
Price Was an Issue
The price itself alienated millions of people
And this is one of the reasons why Dunkin’ Donuts
never went mainstream in India
Because of the product and premium prices
Dunkin’ Donuts had, and is still having
a hard time growing their business
The store Dunkin’ Donuts has presented the veggie lover burgers
They tried to diversify their menu
making it more likely for a person to come in to their shop
While the customers have tasted a triumph like
Mc Aloo Tikki
Mc Veggie
The company of Dunkin donuts simply couldn’t break the mould
and adapt to the Indian public
which resulted in a defeat
And the company ended up pulling out the Indian market
Which other brand would you like to see dissected on MARKETING MIND?