Hi, I'm Michael Humblet, founder of Chaomatic and welcome to the selling sales video series
Today we're going to discuss: what is a sales?
What is the primary function of a sales?
If you look at a classical company, they have several departments.
the first department is marketing
What does marketing do? They care about your brand they care about the way you represent your company.
and they actually also have a function of collecting leads
will actually go to the sales team. How do I measure a marketing team for me? It's
Measuring a marketing team
Fundamentally measured on reach and how many leads can convert?
Towards sales
The sales team are the people that go visit the customers those are the people that will pick up the phone and actually talk to
your customers and
They will have to close the deal. How can you make this machine run? It's very simple
What is sales
Marketing is a fuel for the engine
the sales is the machine that runs it means it needs to turn that is closing the deals and
Actually following the process that is why you need a serum because you will put in at certain stages your deal
So that machine can turn but there is a third component
After you've sold the deal there is another magical thing happening here any idea how this would be named
Exactly it is customer success
Customer Success
Customer success is there just to make sure that the customers are happy
Using your software or your services the only thing they do and the only thing they should care about is that your customers are using
your product or your services so you can never ever
Measure them on a monetary base
You need to measure them on things like NPS
And other scores to make sure that customers are happy
Once you put money in this and you're going to measure them on money
You actually have a breach of confidence because your customer will call you to check. Hey
I have a problem here
And then your customer success team will say well you need to upgrade and they'll start to have the money talk which you do not
Want to happen you want the money talk with these persons?
so
Summary
Some of success majorly important because they will generate leads towards the machine
Marketing will generate leads towards the machine the only thing you care about is
volume and here, it's
Going to quality quantity goes to quantity
Close the deal follow the process is the only thing you need to care about if you get this running properly
You have a proper sales machine that will run it will bring you a lot of revenue
Thanks for watching if you want to sell a lot more and make a lot more revenue and speed up your business
I just started a new video series called selling sales
You can click on the link below and I'm sure I'm even confident you will make more money