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- There are a lot of families out there that could use a little help. And so Soapsox is more than just the product, it's about giving back, and this is our start.

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I worked as a program director at a group home for kids. And one of the more difficult times was bath times. I had one kid who for like a week refused to bathe. And he carried with him this little stuffed animal, so what I ended up doing was negotiating. So I had the staff go grab me another stuffed animal and I did a couple of modifications to it, pulled the stuffing out and put a bar of soap in, and I lathered it up for him. And he was like, wow, it lathered! And I said, all right, will you go in there and shower? And he's like, OK. Ran in there. He bathed.

- I've spent over 15 years designing and developing products for Mattel, Disney, and Hasbro, but there's actually nothing more exciting and rewarding than designing a product that actually solves a problem. Our patented idea is actually very simple. Take a cute and cuddly plush toy and convert it into a bath aid by simply replacing the inner stuffing with antimicrobial sponge and changing the outside so it has terrycloth. What we came up with is a washcloth alternative that is both fun and functional and more effective in many ways.

- You take your Soapsox, you take your bar soap, you put it, for the turtle, you put it on the shell of the turtle, or you slide it in the whale's mouth. You add a little water and then you can start the bathing process with your kid without the hassle of going back and refilling more bar soap or putting more liquid soap in because it extends the life of the suds so that you get a more thorough clean. That part, to me and for the families that I've worked with, was a win-win in designing this product.

- We've also added finger pockets for each character so it's easier for the user to hold it while scrubbing.

- Wash your kid, kiss your kid with it, rub it over his head, rub it over his body, and they are thoroughly entertained by the product itself. And they're also getting clean.

- I believe that Soapsox is a product that has successfully combined fun and functionality and captures the best of both worlds.

- It's not just about creating an awesome product, although we want to create and awesome product. We want to create a quality product that meets a need that parents will be happy with, and more so, ease their stress of bathing your kid at bath time. But we want to create good memories for families.

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