NARRATOR: Flat light, shadows, sun. Prism lenses enhance contrast, revealing details hidden from the naked eye. Built on decades of color science research and a theoretical understanding of how the eye works, we are able to engineer lenses that are tuned for specific environments. It all starts with an understanding of how our natural color vision works. Our brain and eyes interpret colors in a complex way. Through extensive lab and field research, we identified how to filter light based on our own natural eye sensitivities.

Next, we analyzed the environments. Each environment has its own visual demands, and we can leverage specific colors that give important visual cues for performance, spotting hazards on the road, better reading the mountain, or choosing your lines on a trail. Finally, the ingredients. Unlike traditional lens dyes that filter all colors equally, Prism lens dyes are unique in that they enable us to strategically manipulate the light coming through a lens. These dyes are what make it possible to fine tune light based on what the eye needs for each environment.

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Prism lens technology. See clearly, react faster, perform with confidence.