the process of developing a new product begins with the creation of an idea here you brainstorm
ideas that will help you solve an existing customer problem in a new and innovative way
when coming up with ideas to help solve customers needs it's important to have a deep understanding
of your target market and the problems you want to solve your initial idea generation phase can
be as simple as saying if we did this this problem would be solved the special feature of the idea
generation stage is that at this stage many ideas are generated that will solve the problem seen in
the market then in the next phase the research phase we begin to explore the ideas in our minds
there are several ways to investigate first we need to see if this idea can solve the current
problem in the market is there a potential demand for that product in the market in general or if
there are already existing companies in the market that have already solved the problem you found
you can research them thoroughly you might think that this is a problem that can be solved better
for example taxi services have always existed but then these services were further improved
transportation needs have been met before but a company's new mobile app can be an improvement
of that service at this stage we filter out some of the ideas in our minds and keep the ones that
make more sense after market research we have a clear picture of our idea and the problem to be
solved in the market and then we have to move to the third phase the planning phase in the planning
phase we're ready to start planning out what our final product will look like that is we already
have a product that comes to life in our mind now it's necessary to plan for its real implementation
for example a new product from animators the animation supporter of this project is considered
a new type of animation let's talk about the 3d story animation product recently added to the
animator site after the idea and research on this product is approved the next step is to plan new
collaborations with whom to add 3d animations to the company's portfolio how much budget is
required and how much time is needed additionally what steps will be taken to market this product
how much will the price be these are the kinds of questions that are taken into account
in the fourth stage the first prototype of the idea is created in other words a version of the
initial sample is prepared the fifth stage is the testing stage the sample product created at
this stage is tested and any defects that may arise before mass production are eliminated
at this stage the sample product is presented as a test to the target group and their feedback
is taken into account it's possible that during this test phase some product parameters need to
be adjusted therefore the next stage is the stage of product development the final stage of product
creation is commercialization of the product in other words bringing it to the market at this
stage the company launches some active marketing campaigns in conclusion according to mckinsey
research only one out of seven new product ideas are successful therefore it's imperative to have
a written product creation process to reduce the possibility of failure and to make sure
you spend your valuable time and resources in a more systematic way thanks for your attention