the process of developing a new product begins  with the creation of an idea here you brainstorm  

ideas that will help you solve an existing  customer problem in a new and innovative way  

when coming up with ideas to help solve customers  needs it's important to have a deep understanding  

of your target market and the problems you want  to solve your initial idea generation phase can  

be as simple as saying if we did this this problem  would be solved the special feature of the idea  

generation stage is that at this stage many ideas  are generated that will solve the problem seen in  

the market then in the next phase the research  phase we begin to explore the ideas in our minds  

there are several ways to investigate first we  need to see if this idea can solve the current  

problem in the market is there a potential demand  for that product in the market in general or if  

there are already existing companies in the market  that have already solved the problem you found  

you can research them thoroughly you might think  that this is a problem that can be solved better  

for example taxi services have always existed  but then these services were further improved  

transportation needs have been met before but a  company's new mobile app can be an improvement  

of that service at this stage we filter out some  of the ideas in our minds and keep the ones that  

make more sense after market research we have a  clear picture of our idea and the problem to be  

solved in the market and then we have to move to  the third phase the planning phase in the planning  

phase we're ready to start planning out what our  final product will look like that is we already  

have a product that comes to life in our mind now  it's necessary to plan for its real implementation  

for example a new product from animators the  animation supporter of this project is considered  

a new type of animation let's talk about the 3d  story animation product recently added to the  

animator site after the idea and research on this  product is approved the next step is to plan new  

collaborations with whom to add 3d animations  to the company's portfolio how much budget is  

required and how much time is needed additionally  what steps will be taken to market this product  

how much will the price be these are the  kinds of questions that are taken into account  

in the fourth stage the first prototype of the  idea is created in other words a version of the  

initial sample is prepared the fifth stage is  the testing stage the sample product created at  

this stage is tested and any defects that may  arise before mass production are eliminated  

at this stage the sample product is presented  as a test to the target group and their feedback  

is taken into account it's possible that during  this test phase some product parameters need to  

be adjusted therefore the next stage is the stage  of product development the final stage of product  

creation is commercialization of the product in  other words bringing it to the market at this  

stage the company launches some active marketing  campaigns in conclusion according to mckinsey  

research only one out of seven new product ideas  are successful therefore it's imperative to have  

a written product creation process to reduce  the possibility of failure and to make sure  

you spend your valuable time and resources in  a more systematic way thanks for your attention