YOU'RE WATCHING THE 10 O'CLOCK

NEWS. THE SUPREME COURT HAS

AGREED TO HEAR A CASE THAT COULD

HAVE MAJOR IMPLICATIONS ON

TRADEMARK LAW CENTER OF IT ALL.

JACK DANIELS AND A DOG TOY,

LINDA SCHMIDT, EXPLAINS HOW WE

GOT TO THIS POINT. IT IS JACK

DANIELS WHISKEY UP AGAINST THE

MAKER OF A SQUEAKY DOG TOY THAT

LOOKS A LOT LIKE THE WHISKEY

COMPANY SIGNATURE BOTTLE. THE

SHOWDOWN HAPPENING BEFORE THE US

SUPREME COURT. IT'S NOT JUST A

JOKE. ARMOR IS THE CHIEF LEGAL

OFFICER FOR THE DISTILLED

SPIRITS COUNCIL, SHE SAYS THE

DOGGIE TOY MAY SEEM FUNNY AND

HARMLESS. BUT PRODUCTS LIKE

THESE THAT MIMIC MAJOR BRANDS

TARNISHED THEIR IMAGE AND COULD

BE DANGEROUS. IN SOME CASES, YOU

CAN SEE UH, T SHIRTS THAT ARE

GLAMORIZING BLACKING OUT OR

USING ALCOHOL AS A YOU KNOW, A

FORM OF MENTAL HEALTH TREATMENT

. THESE ARE ALL THINGS THAT WE

WORK VERY HARD TO NOT PROMOTE

WITH OUR PRODUCTS, THE LEAD

ATTORNEY FOR JACK DANIELS

SAYING, EVERYONE LIKES A GOOD

JOKE. BUT IF THE TOYMAKER IS

ALLOWED TO CONFUSE CONSUMERS

WITH ITS DOG TOYS THEN OTHER

FUNNY INFRINGERS CAN DO THE SAME

WITH JUICE BOXES OR MARIJUANA

INFUSED CANDY. THE DOGGIE TOY

MAKER IS VIP PRODUCTS OUT OF

ARIZONA, AND THE COMPANY

BELIEVES IT HAS A FIRST

AMENDMENT RIGHT TO PARODY THE

FAMOUS WHISKEY BOTTLE. IT IS

IRONIC THAT AMERICA'S LEADING

DISTILLER OF WHISKEY LACKS A

SENSE OF HUMOR AND HAS WAGED WAR

ATTORNEY ROBERT GREENER IS A

TRADEMARK AND COPYRIGHT LAWYER.

DOES THE PARODY ACTUALLY. DILUTE

THEIR BRAND AND IN A WAY IT KIND

OF DOES. ATTORNEY GREENER SAYS

JACK DANIELS MIGHT END UP

WINNING WELL, IT'S A VERY

CONSERVATIVE COURT THAT WE HAVE

RIGHT NOW. SO THERE IS A GOOD

CHANCE THAT THEY WILL SIDE WITH

THE CORPORATION. LINDA SCHMIDT,