People often stereotype generic brands as less tasty, of poorer quality, or less effective

than their brand name counterparts. But given that trusted brands demand more of your money,

is there really a difference between brand name and generic food or drugs?

When it comes to food, while there are many companies dedicated to producing generic brands,

the truth is that many large, brand-name manufacturers often use their excess capacity and expertise

to produce generic label products as well. In fact, in 2007, the Peter Pan brand of peanut

butter was found to be contaminated with salmonella and recalled, and as a result Walmart’s

‘Great Value’ brand of peanut butter was also taken off the shelves.

Next time you’re at the grocery store, try and compare the ingredient list and nutritional

information of a generic item with its brand counterpart. Even if they aren’t identical,

which they sometimes are, it will give you a sense of how similar they can be! And studies

show that, on average, generic brands run 30% cheaper! Furthermore, many staple food

products like sugar and salt are regulated by the FDA. And, think about it, table salt

- also known as Sodium Chloride - only contains 2 elements from the periodic table: How variable

could it really be?

Think they taste different? Fancier brand name packaging may play a role. In one study,

university students were given free coffee and asked to rate it. It turns out that if

the cream and sugar were placed in fancy containers on a silver tray vs placed in styrofoam cups

with haphazardly written labels, they would prefer the fancy brew - despite the coffee

being the exact same. The placebo effect can be quite strong when it comes to your taste

preferences.

But when it comes to drugs, things are a little different. In fact, generic drugs have to

be the same as the brand name. For example, Ibuprofen is a non-steroidal anti-inflammatory

drug that treats headaches, fevers, and minor aches and pains. It’s also sold under brand

names like Advil and Nurofen. But at the base of these pills is the exact same thing 200mg

of ibuprofen - the same dosage, safety, strength and intended use. The generic drugs go through

a series of stringent regulatory testing to prove their bioequivalence to the brand name.

The only way in which the pills may differ is between their ‘filler’ ingredients

which may include starch or gelatin, flavouring and different colours. So while they aren’t

exactly the same, they are effectively the same. And studies routinely prove that generic

drugs are as effective as the brand name - in fact, some studies show that individuals are

more likely to stay on course with generic drugs because of the lower cost. Of course,

there are some very specific drugs that have a narrow therapeutic index which require certain

brands - in these cases a doctor can help you decide.

And yet, many people still remain skeptical. In one study, participants were given ‘painkillers’

that were actually blank placebo pills and administered a small electric shock. When

told the pill cost 10 cents, only 61% of people felt pain relief, BUT if they were told the

pill cost $2.5, a whole 85.4% of participants claimed to feel relief from pain.

At the end of the day, generic products, whether food, drugs or otherwise, can be - but aren’t

always - equals to their brand name counterpart. So save those dolla’bills and buy something

special.

We actually put together our own taste test to see if anyone could tell the difference between

their favourite brands and the generic counterpart in our new AsapTHOUGHT video. Use the link

in the description to see that video.