Katie Donegan: Social media isn't just for
entertainment.
Social media marketing is a form of internet
marketing that uses social media apps such as
Facebook, Twitter, and Instagram as marketing
tools. This kind of marketing lets organizations
connect to their audiences. To increase sales,
drive website traffic, and build a community of
followers. There are many best practices that
businesses can follow to get the results they
want. Click the link above or in the description
box below for some social media marketing tips.
While there are definitely advantages to social
media marketing, there are disadvantages as well.
Reaching a Wider Audience
Pros include: Reaching a wider audience. There are
more than 3.6 billion users across all social
media channels. So a single post can increase
brand exposure beyond the impact of traditional
marketing efforts. Improvement in customer
Improvement in Customer
satisfaction. Social media provides more than just
an avenue for marketing. It also provides a way to
engage with customers and create one to one
relationships. And, gaining better insights. Each
Analytics and Reporting
social media platform has analytics and reporting
features that can give organizations information
about who their followers are, what content they
are interested in, and how they like to engage
with the brand. Cons on the other hand, include
Cons
things like: It's time consuming. Marketing teams
need to constantly fill the calendar with new
content, and respond to customer inquiries and
comments on social media apps. This can make it
difficult for small marketing teams to get the
full benefit of social media marketing.
Qualified Resources
Organizations need qualified resources. It takes
the right person or team to run a social media
marketing program. Skilled and seasoned marketers
are preferred for this role over entry level
Outro
candidates. And brand reputation is vulnerable on
social media. Customers often take to social media
to vent their frustrations with a brand. And
because social media apps are very public,
anything a company says or does will be seen and
reacted to. What is your organization's experience
with social media marketing? Share your thoughts
in the comments, and be sure to hit the like and
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