Intro
hello everyone this is tanya from professor tanya speaks and today we're going to be talking about  
using the you attitude which is the attitude that we like to adopt in business communication  
The YOU attitude
where we try to write in such a way that the  audience's needs interests wishes and preferences  
are made primary we put that we put their needs  at the front rather than our needs the needs of  
the writer so we try to remove all the we and us language and we try to make it you and ear because  
that way the reader feels that you're thinking  above you're thinking about his or her wishes so  
let me give you an example i'm going to take  this example from the bovee textbook which i  
use with my classes so let's say you saw this  example and it says today is the only day that  
we can promise quick response to purchase order requests we are swamped the rest of the week  
that's the we language now the you  attitude would sound something like this  
if you need a quick response please submit your  purchase order requests on tuesday it's saying  
the same thing but rather than making it all  about us we can only do it because we are swamped  
you say if you need a quick request so we leave it up to you if you want a quick risk a quick  
response here's what you need to do and let me give you another example from the textbook and i'm  
taking this from page 86 the um the fifth canadian  edition so at construction resources we are proud  
to supply the highest rated engineered wood  in the entire midwest once again we are proud  
but if you wanted to show the you  attitude you could say something like this
ensure the integrity of your building products  with the highest rated engineered wood in the  
entire midwest it's still boosting but  rather than saying we are proud to supply  
Conclusion
you say if you basically are saying if you want  to ensure the integrity of your building projects  
so it's very subtle but what you want to  do once you're finished here and this is  
not natural for most people so i usually  say after you've done your first draft  
and you're reviewing it and you're looking  for arrows and you're looking for grammar  
mistakes and you're looking for typos and  you're looking to see how you can improve  
the business communication you want to  intentionally look for anything that has us  
and we and see because sometimes you actually will  have to use it but as much as you can you want to  
use the you attitude so that the reader feels  that his preferences and his desires and his  
outlook is being regarded as primary so that's  something that you need to do especially those  
of you who are writing your reports now and your  memos and your letters and your email messages  
look back and see where you can add the you  attitude which is really very important in  
business communication so i hope that helps and  i will see you soon in the next video bye for now