Hi, my name is Daniela!
Welcome to the how to give feedback across cultures video!
We've got three points to talk  about today: communication styles,  
Different cultures have different communication styles.
Feedback across cultures, direct feedback versus indirect feedback.
Tree tips on how to  give feedback across cultures.
Let's get started!
In a growing digital multicultural work  environment, giving effective feedback  
for remote performance review is essential, and it can be challenging.
This is why having cultural intelligence, suitable communication and feedback styles are key.
To be successful, you need to be aware of the level of directness
or indirectness people use in their messages.
Direct communication is usually  typical of western cultures,  
which tend to be individualistic egalitarian and analytical.
Indirect communication is typical for eastern cultures,
which tend to be collective and hierarchical.
Managers trained in giving direct feedback
would have a hard time communicating with individuals that value indirect communication or the other way around.
This is why, as a manager, it is important to identify the communication  style suitable for the remote employee
And based on that adapt your own communication to ensure a common understanding.  
Here's how you can identify the signs  of direct and indirect communication,  
take a moment to pause the video and  read.
Which one is your style?
Managers need to pay attention to  how feedback is given in the culture  
which might be different from the culture communication style
for example, although Americans tend to be explicit and direct
there's one big exception
when they're providing feedback they blur their central message
for fear of damaging their reputation, relationships or team morale.
In a French setting positive feedback  is often given implicitly
while negative feedback is given more directly.
in the U.S. it's just the opposite.
American managers usually give positive feedback directly
while trying to give negative messages in positive encouraging language.
Here are three tips on how to give feedback across cultures.,
Number one do the prep work
ask yourself how direct is the communication in this culture,
what are the signs that confirm the communication culture,
how is positive and negative feedback given?
Number two find a culture guide an insider person from the organization
who knows the culture well and can anticipate challenges and needs of the  team.
Number three, make the implicit explicit
simply explaining what you're doing during the feedback session can often help a lot.
You can also talk about communication  norms and preferences for better clarity.
Thanks for watching!