[MUSIC PLAYING] - 70% of women still say they do not feel represented in either media or advertising. You can't be what you can't see. Dove is proud of what we've done in our advertising, showcasing a broad diversity of women. But we know that it's not enough, and we know that we can't do it alone. That's why we've partnered with Getty Images and Girlgaze. - What's so important about this particular campaign is that we've been able to highlight and photograph women and girls all over the world who don't generally get seen. - As image professionals, we have the responsibility to authentically reflect society and to help trigger social change. Project Shows Us the largest stock photo collection of women created by women to challenge beauty stereotypes. [MUSIC PLAYING] - We've already got over 5,000 images in the image bank, and each of the images has been self-tagged by the women themselves. [MUSIC PLAYING] - If I can break the stereotype and change it one photo at a time, I will do it as long as I can. - This skin condition-- it was not perceived as beautiful. The beauty standards don't define me. [MUSIC PLAYING] - [SPEAKING JAPANESE] - [SPEAKING JAPANESE] [MUSIC PLAYING] - In a country like India, if you're gay, if you're bisexual, people will instantly judge you. But Monisha-- she doesn't care. - I want to see a lot of unity in women to come together, create an awareness. - We want to see people that look like us and more than anything, being able to relate. - I don't see women that look like me or my complexion with my hijab. People don't understand what it is like to be modern and trendy. [MUSIC PLAYING] - [NON-ENGLISH SPEECH] - [NON-ENGLISH SPEECH] - I wanted to share with the world unique beauty. - I'd like for women to embrace their age and enjoy every time period of their life. [MUSIC PLAYING] - [SPEAKING RUSSIAN] - [SPEAKING RUSSIAN] [MUSIC PLAYING] - [SPEAKING PORTUGUESE] - [NON-ENGLISH SPEECH] [MUSIC PLAYING] - We're inviting you as media and advertisers to come and use this image bank so that we can represent a much broader view of how womanhood looks around the world today. Show us a world where all women and girls feel seen and represented. - [NON-ENGLISH SPEECH] MARGO: [SPEAKING RUSSIAN] TORI: [SPEAKING JAPANESE] WOMAN: Show us. WOMAN: Show us. WOMAN: Show us more women who look like me and you. [MUSIC PLAYING]