Hi, I'm Jennifer Aaker. I'm a behavioral scientist who spent my career studying what actually creates happiness and life versus what we think. 


I'm Naomi Bagdonas. I'm a corporate strategist who spent my career straddling the worlds of business and improv comedy, which was a wide straddle.


I'm Connor Diemand-Yauma, a social entrepreneur and CEO who spent my career building vibrant, productive, and humorous cultures.  Together we teach a class called Humor, Serious Business, about the power of humor and leadership. It turns out humor is a teachable skill, and it's one of the most underappreciated assets at work.


Laughing changes the chemistry of our brains, making us more creative, bonded, and resilient. Humor is an elixir for trust and an antidote to arrogance, especially for today's leaders. 


But here's the problem. We've fallen off a humor cliff. In a global study, over a million people were asked a really simple question. Did you smile or laugh yesterday? Now, as kids, we laugh all the time. And then, right when we enter the workforce, we stop laughing. And we don't start laughing again until we retire. 


Which is why it's time to start taking humor seriously. Here are five key takeaways from our course to help you climb back up the humor cliff, add more humor at work and in your life.


Our research reveals that there are four broad humor styles, and most people naturally fall into one or two of them. First is the stand-up. Stand-ups are bold, natural entertainers unafraid to ruffle a few feathers for a laugh. Next is the sweetheart. Sweethearts are earnest, understated, and tend to use humor that lightens the mood.


Snipers are edgy, sarcastic, nuanced, and masters of the unexpected dig. Finally, there's the magnet. Magnets are expressive, charismatic, and not afraid to be silly. Once you know your style, you can start applying a few simple techniques from the world of comedy.


To have more humor, start by making simple observations throughout the day of things you find interesting, odd, or amusing. Since working from home, I only comb the front part of my hair. Or I get really excited when people cancel plans. Isn't that the best? Or I wish there were a mute button in real life. Now remember that this isn't about becoming a comedian. It's about looking at the world in a different way. Our brains are wired to find what we set out to look for. So start looking for humor.


At work, it's easy to be transactional, but small shifts can move us from transactional to human. As small as adding a lighthearted line at the end of your LinkedIn bio or kicking off a meeting with your favorite Ted Lasso clip. Are you going to sign off your emails with "best"? Instead, try something like "yours, heavily caffeinated" or "let's never speak of this again." Or sometimes, "I'm the best." Sometimes you just gotta let people know.


Humor can be risky. Here are a few things we tell our students about how to de-risk your humor. First, don't ask, "Will this make me sound funny?" Instead, ask, "How will this make other people feel?" Which also means never punching down, that is, making fun of someone of lower status.


And be sure to check your distance. How close are you personally to what you're making light of? I can make fun of my mother but not Jennifer's mother, who by the way, I hear is a saint.  She is a saint, thank you.  A lovely woman.


It's easy to believe that if you take your life or your mission seriously, the presence of humor betrays that mission. As leaders of all stripes, from Secretary of State Madeleine Albright to NBA All-Star Stephen Curry to CEO Sara Blakely, tell a different story. That we can do serious things without taking ourselves too seriously. And in fact, often we can do them better.


Our hope is that you start climbing back up the humor cliff, get to know your humor style, mine your life for truth, make small shifts from transactional to human, practice safe sets, and make the choice to navigate your life on the precipice of a smile. In other words, start taking humor seriously. Seriously. Seriously. [LAUGH] I love it. [LAUGH]